Promotion of Italian regions and Italian culture in the world

SPA tourism

Italy is a country of diverse landscapes, accents and histories that, together, compose a single, vast mosaic of local identities. Each region preserves a unique heritage of art cities, villages, dialects, flavors and know-how that, combined, give strength and depth to Italy's image around the world.

Promoting individual regions means portraying a diverse and authentic Italy: tourism that highlights unique territories, food and wine that expresses the richness of our lands, craftsmanship that passes down centuries-old skills and language and traditions that create lasting emotional bonds. All these elements become instruments of cultural soft power, capable of inspiring, attracting and building international relationships based on beauty, quality of life and Italian creativity.

This page was created to accompany visitors on a guided journey to discover the Italian regions listed here. Through brief introductions, suggestions for visits and references to local excellence, we aim to offer a clear and engaging guide to explore Italy's diversity, region by region and understand its unique contribution to our country's reputation around the world.

Digital shopping center (only for registered companies and consumers)

Subscribe to our digital shopping center

List of D.O.P., I.G.P. and S.T.G. products

Request of Italian certified products D.O.P / I.G.P. / S.T.G